This is the beginning of a new business and investment-focused blog on disruptive innovation. My aim is to deliver insights about market disruption, the study of disruptive innovation, disruptive business strategy, and to show how disruption delivers shareholder value. It is designed to complement my long established Anti-Marketer blog and to be an additional source of information for understanding the mechanics of disruption for visitors to my company's website.
Why I Needed Another Blog
I've been struggling to stay focused at The Anti-Marketer blog. My goal for it was to talk about market disruption and the importance of marketing strategy in creating the necessary environment for a potentially disruption innovation to succeed. My objectives included looking at successful disruptors and marketers who completely missed the boat, dissecting their marketing strategy to hi-lite what works and what doesn't, and showing how disruptive marketing is the secret sauce that makes disruptive innovation work.
But there is another story that I needed to tell. While marketing strategy is a key component in delivering on the promise of disruption, it became increasingly apparent that I needed to discuss the connection to the business strategy and how disruption creates value. Without this, marketing disruptively is a concept without a raison d'etre. As a result, I felt it necessary to either write extraordinarily lengthy posts covering all aspects of the story, or not add content at all because of the time investment.
As I thought about it, it became obvious that I needed a place where I could look just at the businesses and technologies, score their strategy and whether or not they have disruptive potential, and analyze the business value that disruptors create, and in so doing, it would be easier to keep The Anti-Marketer focused on marketing, and create equally valuable material that didn't really have a place on a marketing-focused blog.
So, that's what I aim to do here. As well, I will occasionally write different parts of the same story on each blog as appropriate with pointers back and forth. I hope my readers find this new material useful and appreciate the increased focus this should bring to each of my blogs.
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